Makita & EUROSPORT/SOCCER.COM launched El Tricolor contest.

“El Tricolor” refers to the red, green and white of the Mexican flag and the colors worn by the Mexican National Soccer Team (FMF). Now “El Tri” is offering fans an opportunity to win replica apparel signed by some of Mexico‚s best and biggest players, Makita Industrial Power Tools and $1,000 worth of Eurosport cards. The contest runs from June 15 to September 15, 2011.

“We (Eurosport/SOCCER.COM) couldn’t be more excited to be partnering with Makita Industrial Power Tools on this promotion,” said Durward Williams, Eurosport’s Director of Strategic Alliances. “Makita is not only a valued sponsor of soccer in the United States, but also one of the sport’s most enthusiastic supporters. We feel that their (Makita’s) involvement with the new “El Tricolor” contest is an excellent way to engage Hispanic soccer fans across the country and the promotion has already delivered approximately 10,000 new names to our market database.”

Makita is the Official Power Tool Sponsor of Major League Soccer as well as the Mexican National Soccer Team.

“We’ve a established a great relationship with Makita and have delivered impressive results in the past three years focusing on connecting our large database of Mexican soccer fans (the fastest growing market segment at http://www.soccer.com/espanol) with a phenomenal brand, Makita, and its range of quality power tools and accessories. We look forward to making further innovations and reaching out to more Hispanic soccer fans while converting this interest into positive sales numbers for our partner,” said Vicente Navarro, Eurosport’s Director of Hispanic Marketing.