Makita sponsors ‘El Tricolor” contest
July 3, 2012
For the third year in a row, Makita U.S.A., Inc and Sports Endeavors, Inc. (better known as Eurosport/SOCCER.COM) have come together to present the “El Tricolor” contest on soccer.com/espanol.
“El Tricolor” refers to the three colors of the Mexican flag (red, white and green) and the same colors the Mexican National Soccer Team wears. Makita and Eurosport are sponsoring a contest inspired by these colors and the fans that support them. Fans will have the chance to win replica apparel signed by some of Mexico’s biggest players, a Makita 18V LXT Lithium-Ion 7-Piece Cordless Combo Kit, and $1,000 worth of Eurosport gift cards. Visit soccer.com/espanol or soccer.com/eltricolor for rules, restrictions and details.
“Makita is committed to the Hispanic contractor and to help them build their dreams with power tools that are more compact with less weight yet deliver industrial power and results,” said Raquel A. Navarrete, Marketing Specialist of Emerging Markets. “Off the jobsite we know that the Hispanic contractor has a passion for soccer, and our partnership with Sports Endeavors in the El Tricolor contest is an exciting opportunity to make a connection.”
“We are very committed to our partners and glad to continue supporting Makita, their commitment for soccer and its fans, and to continue our relationship with the Hispanic community. The increase in popularity in soccer in the United States is largely due to the Hispanic community, and Hispanic community is the fastest growing segment of our business. We’re happy to continue this contest and foster these connections,” Vicente Navarro, Eurosport’s Director of Hispanic Marketing said.