Malavé @ Magnet Communications.
March 8, 2003
Magnet Communications has named Iveliesse Malavé (previously Ororbia) as Account Director in the Magnet Hispanic Practice. She will manage a team of PR experts executing programs for existing accounts such as Labatt USA (Tecate brand), McNeil Nutritionals (Lactaid brand), Marshall’s and the Department of Health and Human Services Centers for Disease Control and Prevention (VERBTM Campaign), while also helping expand its growing client base.
“Ms. Malavé brings us outstanding experience in planning, implementing and evaluating national communication campaigns for Hispanic audiences,” said Christopher Perez, senior vice president and Southern California managing director, Magnet Communications. “Since launching the practice in 1999, we have tried to attract top-notch bicultural professionals who will expand the breadth and scope of our services to the Hispanic marketplace.”
Prior to joining Magnet Communications, Ms. Malavé was the Associate Director of Public Relations for The Bravo Group. While there, she managed an array of pubic relations accounts for Fortune 500 clients ranging from leading food companies to automotive manufacturers.
