Mañach named Sr. VP of Client Services at Machado/Garcia-Serra Communications.

Manuel E. Machado, CEO/Co-Chairman of Machado/Garcia-Serra Communications (MGS) announced the promotion of Jorge Mañach to Senior Vice President of Client Services in the Advertising Division. Formerly Vice President/Group Director, Mañach will lead internal teams in the development of U.S. Hispanic and general market marketing strategies for the agency’s client roster, reporting directly to the company’s CEO.

“Jorge has made significant contributions to the MGS team. He is a results-driven leader with diverse category experience,” stated Machado. “We look forward to his continued contributions, ensuring the alignment of our communications services with client partners’ business objectives.”

In his new role, Mañach, one of the founding associates of MGS, will be responsible for streamlining communications initiatives for the company’s growing client roster, with several new acquisitions this year, including: Mexico Tourism Board, Samuel Adams, the Florida Lottery, and Orlando/Orange County Convention & Visitors Bureau, among others. In addition, he will be more involved with new business strategies, as well as integrated communications programming.