Managing Fragmentation Across the Major Shifts in Advertising
June 16, 2023
![ana1_118](https://hispanicad.com/wp-content/uploads/2019/11/ana1_118.gif)
By Ben Kartzman
Whether it’s the future of linear TV or the evolution of digital identity, the marketing industry is moving to a state where media sellers have more data to leverage. Capabilities for targeting, reach, and measurement, along with creative standards and formats, are being siloed within each publisher’s ecosystem. As a result, the advertiser’s job has grown increasingly complex.
To read more, CLICK HERE.
Courtesy of Association of National Advertisers