Mankita – Account Supervisor Of Direct Response @ Zubi.

Zubi Advertising has named Sergio Mankita account supervisor of direct response, a move that demonstrates the continued growth of Zubi’s Direct Marketing team.

Mr. Mankita will lead direct marketing efforts aimed at the U.S. Hispanic consumer for Zubi‘s Genworth Financial and Progressive Direct accounts. By combining award-winning creative advertising, research-based understanding and almost three decades of Hispanic consumer experience, Zubi’s Direct Marketing department focuses on building brand loyalty for its clients.

“The addition of Sergio to our Direct Marketing department further enhances Zubi’s ability to successfully address our client’s direct response advertising needs in every medium,” said Joe Zubizarreta, Chief Operating Officer of Zubi Advertising.

Prior to joining Zubi, Mr. Mankita was a senior manager of business development for Lexicon Marketing, the parent company of Ingles Sin Barreras. He has also worked in television production, marketing and business development for HBO, CNN, Si TV, Lifetime Television and Good Morning America.