Marcela Valladolid signs syndication deal with FDP Productions

FDP Productions, the marketing and broadcasting arm of FDP Radio, announces that celebrity chef, author and mother Marcela Valladolid has signed on to produce and distribute a daily radio vignette beginning in July 2011.

FDP productions also produces and distributes María Antonieta Collins’ one hour syndicated show Casos y Cosas de Collins along a daily vignette series also hosted by Collins, one of the most popular TV host/journalist and author in Hispanic America.

On the program “En Casa con Marcela” (“At Home with Marcela”), she will offer listeners helpful tips on subjects like cooking, parenting, entertaining and decorating to personal insight on how to live a positive life. “En casa con Marcela” will launch across the country on a national network which includes the top Hispanic markets and beyond. 

“I’m looking forward to launching “En Casa con Marcela” with FDP to further communicate with my community,” says Marcela Valladolid. “I’m fortunate to be able to share my passion for food on my Food Network show “Mexican Made Easy” and in my current and upcoming cookbooks but this opportunity allows me to talk about my other interests through a new medium – radio.”

“Marcela Valladolid is becoming a powerful media personality that uniquely appeals to both the Hispanic and English speaking audiences,” adds Andrés Cantor, Fútbol de Primera’s Chairman. “We feel like she was a perfect fit for our format and advertisers – she’s 100% Hispanic but also 100% American. We are proud to welcome her to our company”