Maria Celeste Arrarás sports a mustache.

TV personality Maria Celeste Arrarás has teamed up with the Milk Processors Education Program (MilkPEP) to help communicate to Hispanic moms across the country the importance of drinking low fat or fat-free milk every 24 hours, as a healthy and effective way to maintain their weight and help build lean muscle mass. As such, Maria Celeste will be sporting a milk mustache with her 3 kids in the upcoming Hispanic ad campaign, launching in print magazines nationwide on January 16th.

This message is key for Hispanics since according to the Centers for Disease Control and Prevention (CDC), more than 1/3 of Hispanics in the United States are currently obese. Obesity leads to many health related problems that Hispanics are already predisposed to such as diabetes, hypertension, and heart disease.