Marinela Introduces Barritas Guava.
June 18, 2005
Marinela announced the launch of a special addition to its popular Barritas line. Marinela Barritas Guava is the latest flavor in the collection of delicious fruit bars made up of cookie on the outside, fruit filling in the center, and fun all-around. Barritas are also available in strawberry and pineapple flavors.
“This is a great addition to an already loved family of products. We know our new guava flavor will soon be a favorite among customers,” said Juan Miguel Esaa, Marinela Brand Manager for U.S. “This product is tailored to appeal especially to consumers of Caribbean, South and Central American descent, a vital and growing population,” added Esaa.
The 4-count packages are debuting in East Coast stores this month. Support for the introduction incorporates engaging point of purchase materials including headers and store static clings and promotional activities. Legion Advertising of Arlington, Texas assisted with creative for the launch.
