Market Vision Helps Provide A Million Reasons For Being Heart Healthy.

San Antonio-based Market Vision and its client, ACH Food Companies, Inc., are helping consumers find a million reasons to be heart healthy through the Mazola corn oil “Switch and Get Rich” instant-win integrated promotion. The 26-week online contest, which features a hefty $1 million prize, runs through Jan. 28, 2006.

Market Vision, ACH’s agency of record, created the “Switch and Get Rich” instant-win game in Spanish and English to communicate the message to Hispanic and general market consumers that corn oil is as heart healthy as olive oil, and to encourage them to switch from vegetable oil to Mazola corn oil.

The agency assisted ACH in supporting the online promotion in the Hispanic market with a “Switch and Get Rich”-tagged :30 Spanish-language network TV spot on Univison and Telemundo and a :15 product-integration promo on Univision’s popular “Sábado Gigante” program. Market Vision also designed specially marked English-language packaging and FSIs distributed nationally in newspapers.

“We’ve had over 36,000 unique entries to the Web site as of Nov. 15,” says Cathy Jo Espinola, Mazola Group Marketing Manager. “The $1 million offer has created awareness and separation for the Mazola brand, drawing consumers in to the message: ‘Switch to Mazola Corn Oil –and get a chance to receive the cash you need to live it up while living healthier.’”

“All the marketing elements work together to grab consumer attention, provide an incentive to make multiple visits to the Mazola site, and drive purchase behavior,” explains Gretchen Boyer, Market Vision Account Director.