Market Vision re-launches website.

Urban cityscapes fly by as a driving Latin/Fusion soundtrack pulses throughout the newly re-launched Web site of San Antonio-based marketing firm Market Vision (www.mvmas.com).

The Latina-owned agency wanted a new online look that “reflected the landscape of our community where Latinos live, work and play and where every day we market our clients’ products to Hispanic consumers,” says President Bonnie García.

Garcia explains. “We do great advertising, we do strategic media buying, but our heart and soul are on the streets where Latinos live. Our new Web site is a very cool way of driving home our belief in building brands from the ground up.”

Stylized skylines of San Antonio, New York, Miami, Los Angeles and Chicago form the site backdrops. The principal visual thematic gives the illusion of an urban “wallscape,” street art and iconic Latino scenes. By clicking on Creative Philosophy, Client Partners, Portfolio or other categories, site visitors “move” through neighborhoods in major Hispanic markets, down a road map to Market Vision information.

Robert Sosa, VP/Creative Services, and Cory Matthews, Creative Director, worked with Danielle Cunningham of Serious Media on the Web site concept. Cunningham designed and executed the site and composed the music.

The designers purposely kept the copy light, Sosa says. “Seeing is believing,” he says of the site direction. Visitors who want more detail can take a look at the agency reel or case studies.

“We wanted our Web site to have a ‘real’ feel – whatever you do, wherever you are, you run into our work on the street,” Sosa explains. “Just like the copy says, ‘In our world, you don’t get your street cred with slick, glossy, generic posturing. Our people want something they can touch, they can feel, that touches them. We are street…smart…Hispanic marketers.'”