A Marketer’s Guide to Consumer Intent [REPORT]

When it comes to consumer behavior, the COVID-19 pandemic has been a game-changer, with quarantines and lockdowns fundamentally changing the way consumers work and play. In fact, nearly 40% of Americans are planning to travel within the US in the next 12 months, and 12% are planning to change jobs. Between travel restrictions, the housing market boom, stock market fluctuations, and the ‘great resignation’, one thing is for certain: understanding consumer intent has never been more important for agencies and brands..

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