Marketers Innovation at the Speed of Success

By Morgan Strawn

An ancient Chinese proverb counsels its audience that “when the winds of change blow, some people build walls and others build windmills.” Innovation thus necessitates the ability to recognize such changes in real time, the courage to eschew defensiveness in the face of them, and, indeed, the wisdom to discern the opportunities lying nascent in them, as well as the creative adaptability to capitalize on those opportunities.

To read more, CLICK HERE.

Courtesy of The Association of National Advertisers