Marketing
Bad Bunny’s Latest Album Is Already a Cultural Phenomenon—Brands, Are You Paying Attention?
Let’s be real, 2024 tested us. Politically, culturally, emotionally. And just when we needed it most, Benito Antonio Martínez Ocasio, better known as Bad Bunny, delivered Debí Tirar Más Fotos (I Should’ve Taken More Photos), a 17-track masterpiece that feels like a collective celebration of identity, resilience, and joy. For Latinos, Puerto Ricans, and fans around the globe, this album is more than music; it’s a movement. And for brands? It’s a blueprint to cultural relevance. MARIA TERESA HERNANDEZ - SVP, Brand Partnerships & Head of Diverse Supplier Marketplace at Mirriad
DE&I recalibration from the likes of Amazon, Meta, Publicis sparks questions around faltering commitments
Any flicker of hope that the ad industry would renew its commitment to diversity, equity and inclusion in 2025 may be getting dimmer just days into the New Year. Recently, Amazon, Meta, Publicis Groupe and McDonald’s joined the growing list of companies to revamp (or roll back, depending on who you ask) their DE&I policies.
Reconfiguring Tomorrow: Cultural Trends Shaping 2025
As I've been observing cultural shifts over the past year, it's become increasingly clear that many of the forces shaping our future aren't new at all. What we call cultural trends often linger beneath the surface — latent, quietly shaping behavior until something accelerates their emergence. In the early 2010s, the global recession exposed fissures in trust and belonging, driving the rise of new forms of leadership and connection. Indeed, this was the cultural moment in which my model of brand citizenship emerged — a response to the void left by faltering institutions and a recognition that brands could rebuild trust by delivering both personal and societal value.
Looking for 2025 Power Players: HMC Strategic Excellence Awards Powered by Collage are OPEN
WE ARE LOOKING FOR CAMPAIGNS THAT MOVE THE NEEDLE The 2025 Hispanic Marketing Council Strategic Excellence Awards Powered by Collage Group have opened their call for entries to recognize agencies driving innovation, cultural relevance, and impact… in other words, campaigns that connect with today’s dynamic consumers.
Evolve, don’t dissolve DE&I: A Case for Multicultural growth
In recent years, multicultural cohorts have emerged as undeniable powerhouses, reshaping the U.S. political, cultural and economic landscape. For companies operating in today’s polarized sociopolitical climate, the stakes couldn’t be higher. Corporate America finds itself at a crossroads on diversity, equity and inclusion initiatives that influence their ability to authentically engage with diverse consumer cohorts driving the next wave of business growth.
Washington Nationals, Costa Media extend Spanish-language radio partnership through 2027 season
The Washington Nationals announced an agreement with Costa Media, extending the official Spanish-language radio broadcast partnership through the 2027 season. During the Nationals’ upcoming season, fans can tune in to DC 87.7 FM and La Pantera WFAX 100.7 FM/1220 AM for live Spanish-language broadcasts for both home and away games, with in-game play-by-play analysis, 15-minute pre- and postgame shows, in-depth organizational reporting and player interviews.
Tops of 2024: Sports
With the Olympics and major soccer tournaments like the UEFA Euro 2024 and Copa América scheduled, many anticipated 2024 to be a big year for sports. In the U.S., fans (and brands) eagerly followed along—in person, watching live and across social media. 2024 also saw record U.S. viewership for annual sporting events and leagues, such as Super Bowl LVIII, featuring the Kansas City Chiefs and the San Francisco 49ers, and women’s sports, especially the WNBA. To better understand the power of sports to connect fans, platforms and brands, we looked at some of the big trends that shaped the U.S. sports media landscape this year.
2024 Hispanic Market Thought Leaders – Available for DOWNLOAD for FREE
HispanicAd offers its annual report on key industry trends and honors the Top Marketing Executives with US Hispanic & Multicultural area. This report offers an depth analysis of the executives and their companies setting the standard of excellence for the US Hispanic Marketing industry. This year our honorees are: National Football League, NBC Universal Telemundo Enterprises, Johnson & Johnson, Kaiser Permanente, General Motors and The Walt Disney Company.
2024 Hispanic Content Report – Available for download for FREE
HispanicAd offers its annual report on key Content, Data & Social usage strategies, along with the importance of using Data strategies to engage the US Hispanic Consumer.
Latinos to Watch in the NFL Playoffs!
The NFL playoffs kick off this Saturday and Latino players across the league are gearing up to leave their mark on football’s biggest stage. There are 15 Latino players heading into this season’s playoffs, as nine of the 14 playoff teams have a Latino player entering the postseason and the Commanders leading all teams with four Latinos. At the same time, this year’s playoff teams feature Latino assistant coaches like Minnesota’s Brian Flores and Pittsburgh’s Mike Sullivan, as well as a Latino general manager in Steelers’ GM Omar Khan. Representing diverse backgrounds and positions, these athletes, coaches and staff showcase the growing influence of Latinos in professional football.
Majority of News and Sports Audio is Consumed via AM/FM Radio
Today’s insight is never-before-released data on AM/FM radio consumption and a surprising finding about how different kinds of audio content are consumed from radio.
Telemundo presents all Chivas Home Matches for LIGA MX’S CLAUSURA 2025 TOURNAMENT
Telemundo, the exclusive U.S. home of Chivas de Guadalajara, is set to deliver comprehensive coverage of all Chivas home matches during the Liga MX Clausura 2025 tournament. Matches will air across Telemundo, Universo, and Peacock, accompanied by the network’s signature 1-hour pregame and 30-minute postgame show, Fútbol Estelar Chivas Extra.
5 Marketing Takeaways from Bad Bunny’s Latest Record, DeBÍ TiRAR MáS FOToS
Bad Bunny has once again proven why he’s not just a music icon but a marketing mastermind. With his latest album DeBÍ TiRAR MáS FOToS, he’s taken his cultural authenticity, creativity, and strategy to new heights, offering powerful lessons for marketers. From unpredictable surprise drops to building hype with strategic collaborations, every move Benito makes is a carefully crafted marketing play. Here’s how you can take inspiration from his approach to transform your brand’s strategy. By Jossi de la Torre, BODEN Agency
Latinos: The Consumers of the Future—A Call to Action for Brands
We are living in turbulent times—shifting trends, political pressures, and stalled corporate initiatives have left our community feeling vulnerable and out of control. But there is one thing we can take control of, and that is our narrative. Like a plane in a storm, we must rise above the turbulence. Changing how Latinos are perceived—by others and by ourselves—is the fast track to helping us soar above the clouds and reach our full potential. By Claudia Romo Edelman - Founder, Hispanic Star
Building Multigenerational Wealth: Addressing Financial Literacy Gaps in Hispanic America
A 2023 Pew Research Center survey reveals that financial literacy is essential for upward mobility. However, significant gaps persist across racially and ethnically diverse groups, with Hispanic households facing some of the most prominent challenges in accessing financial education, despite growing interest. While 72% of upper-income Americans report knowing “at least a fair amount” about personal finances, confidence and knowledge remain uneven—particularly for Hispanic households, where opportunity meets unmet need. By Gabriela Alcantara-Diaz – Founder, President / SEMILLA Multicultural, Inc.
Beyond Disability: Inclusive Marketing in an Intersectional World
As we approach International Day of Persons with Disabilities on December 3, brands, advertisers and media platforms face a shifting landscape in diverse marketing. With changing political, economic, and social dynamics, understanding audiences—including disabled people—requires precision and nuance. This is especially true when considering the intersectional identities that many individuals have. Let’s examine the expectations, needs, and economic potential of this often-overlooked group, highlighting a strategic opportunity for brands to lean in with authentic and intersectional inclusivity.
Who Was the Best Latino Marketer in 2024? The Republican Party
On my podcast, The New Mainstream, I’m often asked who I believe is the best marketer when it comes to engaging Latino audiences. My answer has long been Target. For years, Target has invested in Latino and multicultural consumers with consistent intent and authenticity. They do their homework, they partner with leaders and organizations within the communities they aim to serve, and they craft campaigns that resonate deeply with their target audience. This year, however, I’m giving the title of “Best Latino Marketer” to an unlikely candidate: the Republican Party. By Mario Carrasco - Co-Founder & Principal / ThinkNow
Monthly Podcast Listenership Among U.S. Latinos Up 72% From 2020 [REPORT]
Latinos are spending most of their days with podcasts for entertainment: 78% of U.S. monthly Latino podcast listeners age 18+ “strongly agree” or “somewhat agree” that they listen to podcasts when they want to be entertained – an 8-point increase since 2020.
My Voice Matters: Inclusive Marketing Excellence [REPORT]
This study examines how inclusion influences business decision-making, career progression, and a sense of belonging within the marketing and advertising industry. By measuring these dimensions across diverse demographics, roles, and organizational types, it provides a comprehensive perspective that ensures every voice is represented.
THE HISPANIC STAR GALA shined in NYC
The Hispanic Star commemorated its fourth Annual Gala—an evening dedicated to mobilizing support for the Hispanic community, accentuating Hispanics' critical positive contributions to the United States at Cipriani Wallstreet. Leaders, celebrities, philanthropists, companies, and activists gathered to honor and recognize the accomplishments of Hispanic Stars, who inspire the community and elevate the true narrative of Latinos as positive contributors to the U.S.
