Marketing

2024 Hispanic Market Thought Leaders – Available for DOWNLOAD for FREE

HispanicAd offers its annual report on key industry trends and honors the Top Marketing Executives with US Hispanic & Multicultural area. This report offers an depth analysis of the executives and their companies setting the standard of excellence for the US Hispanic Marketing industry. This year our honorees are: National Football League, NBC Universal Telemundo Enterprises, Johnson & Johnson, Kaiser Permanente, General Motors and The Walt Disney Company.

2024 Hispanic Content Report – Available for download for FREE

HispanicAd offers its annual report on key Content, Data & Social usage strategies, along with the importance of using Data strategies to engage the US Hispanic Consumer.

Building Multigenerational Wealth: Addressing Financial Literacy Gaps in Hispanic America

A 2023 Pew Research Center survey reveals that financial literacy is essential for upward mobility. However, significant gaps persist across racially and ethnically diverse groups, with Hispanic households facing some of the most prominent challenges in accessing financial education, despite growing interest. While 72% of upper-income Americans report knowing “at least a fair amount” about personal finances, confidence and knowledge remain uneven—particularly for Hispanic households, where opportunity meets unmet need.  By Gabriela Alcantara-Diaz – Founder, President / SEMILLA Multicultural, Inc.

Beyond Disability: Inclusive Marketing in an Intersectional World

As we approach International Day of Persons with Disabilities on December 3, brands, advertisers and media platforms face a shifting landscape in diverse marketing. With changing political, economic, and social dynamics, understanding audiences—including disabled people—requires precision and nuance. This is especially true when considering the intersectional identities that many individuals have. Let’s examine the expectations, needs, and economic potential of this often-overlooked group, highlighting a strategic opportunity for brands to lean in with authentic and intersectional inclusivity.

Who Was the Best Latino Marketer in 2024? The Republican Party

On my podcast, The New Mainstream, I’m often asked who I believe is the best marketer when it comes to engaging Latino audiences. My answer has long been Target. For years, Target has invested in Latino and multicultural consumers with consistent intent and authenticity. They do their homework, they partner with leaders and organizations within the communities they aim to serve, and they craft campaigns that resonate deeply with their target audience. This year, however, I’m giving the title of “Best Latino Marketer” to an unlikely candidate: the Republican Party.  By Mario Carrasco - Co-Founder & Principal / ThinkNow

Monthly Podcast Listenership Among U.S. Latinos Up 72% From 2020 [REPORT]

Latinos are spending most of their days with podcasts for entertainment: 78% of U.S. monthly Latino podcast listeners age 18+ “strongly agree” or “somewhat agree” that they listen to podcasts when they want to be entertained – an 8-point increase since 2020.

My Voice Matters: Inclusive Marketing Excellence [REPORT]

This study examines how inclusion influences business decision-making, career progression, and a sense of belonging within the marketing and advertising industry. By measuring these dimensions across diverse demographics, roles, and organizational types, it provides a comprehensive perspective that ensures every voice is represented.

THE HISPANIC STAR GALA shined in NYC

The Hispanic Star commemorated its fourth Annual Gala—an evening dedicated to mobilizing support for the Hispanic community, accentuating Hispanics' critical positive contributions to the United States at Cipriani Wallstreet. Leaders, celebrities, philanthropists, companies, and activists gathered to honor and recognize the accomplishments of Hispanic Stars, who inspire the community and elevate the true narrative of Latinos as positive contributors to the U.S.

The Future of Trustworthy Information: Learning from Online Content Creators

Journalism is facing a trust crisis. Audiences are increasingly skeptical that mainstream media serves their interests and are turning their attention away from traditional news outlets. Meanwhile, online content creators who engage in journalist-style work are building huge, loyal audiences that eclipse those of traditional media.

2025: A Transformative Year for Multicultural Marketing

As the clock ticks toward 2025, a pivotal year emerges for multicultural marketing. In a landscape shaped by diverse audiences, new challenges, and shifting priorities, the stage is set for both disruption and opportunity. 2025 holds the promise of redefining how brands connect with America’s diverse consumer base—an engagement critical for long-term growth and success.  By Jose Villa - Advertising Executive, Entrepreneur, Cross-cultural & Marketing Strategist

Roberto Alcazar to head Horizon Media new entity One Horizon

Horizon Media unveiled One Horizon, a full-service, general-market advertising agency. This new agency underscores Horizon Media's evolving vision and commitment to offering sophisticated, integrated solutions that harness the power of technology, data, and creativity to forge more meaningful consumer-brand connections. Building on a robust year-over-year growth of 35% across content services within Horizon enterprise, One Horizon positions the agency as a critical player in reshaping how marketing, media, and creative services converge to meet the complex demands of modern brands.

Do Marketers Have the Time & Resources to Boost Efficiency and Performance?

According to a recent McKinsey & Company study, marketers believe that they are being asked to "do more, with less." Further, many survey respondents feel ill-equipped to deliver on the expanded expectations of the marketing departmen

Diageo, MADD, the NFL and Uber Team Up to Launch “Take a Minute. Make a Plan.” Campaign to Tackle Impaired Driving

Unveiled during National Impaired Driving Prevention Month, the new campaign encourages football fans to make responsible choices and plan to never drive impaired

The real cost of business abandoning inclusion

Following Walmart and others’ withdrawal from DEIB initiatives, consultant Lisette Arsuaga explains how these businesses are out of sync with real Americans’ expectations.  By Lisette Arsuaga, Co president and co CEO

The Home Depot as Official Home Improvement Retail Supporter for FIFA World Cup 26 in North America

FIFA and The Home Depot are teaming up to bring the excitement of the FIFA World Cup 26™ to life across North America. As the world's largest home improvement retailer, with stores throughout Canada, Mexico and the USA where the tournament is to take place, The Home Depot will be the Official Home Improvement Retail Supporter in the region.

ANA EDUCATIONAL FOUNDATION encourages Giving Back to Marketing Industry’s Next Generation

Kicking off on GivingTuesday and through the end of the year, the ANA Educational Foundation (AEF) is doubling down on donations for its University Membership Program. The ANA Educational Foundation’s Give the Gift of ANA University Membership program allows organizations to donate an ANA membership to a school of their choice. These memberships enable both professors and students to tap into the vast network of industry programs, speakers, and curricula that the ANA and the AEF offers academia and future talent.

Latino Wealth Journey [REPORT]

The biggest opportunity within the wealth accumulation journey for Hispanics/Latinos lies with Emerging Affluents, according to a new report The Latino Wealth Journey: Understanding How to Expand Multigenerational Wealth Accumulation from Morgan Stanley’s Institute for Inclusion (NYSE: MS) and Hispanic Executive.

Rolling Back DEI Initiatives

I considered writing a think piece on what Walmart rolling back its DEI initiatives means, but as I started, it hit me: they were never really about DEI.  By Mario Xavier Carrasco / ThinkNow

The Challenges and Opportunities of Inclusive Marketing in a Polarized Context

How inclusive brands can mitigate risk and thrive by embracing their role, representation, and resonance

Marketing is dead. Advertising is deader. Long live growth hacking? Part 2

By Gonzalo López Martí - Creative Director

• As we discussed last week, many growth hacking schemes are based on some sort of referral incentive: reward existing users for reeling in friends and family.