Marketing: agencies great @ advertising other horrible at advertising themselves.

Although most advertising and public relations agencies are excellent at developing strategic programs, creative and media strategies for their clients, they are inaquately prepared to do so for themselves, that according to Mark Sneider, GM for RSW US, a firm dedicated to identifying and securing new business that aligns strategically with the goals of advertising and public relations agencies.

“Agencies focus on the well being and benefit of their clients, and utilize those resources to the betterment of their clients — but rarely, if ever, are they able to translate that to their own marketing,” Sneider claims. “Agencies try too hard to make the ‘perfect’ internal ad or are simply incapable of stepping back to identify how they are unique and market accordingly to reach to prospects that are just right for their own agency expertise.”