Marketing to Latino Men: A Prime Opportunity for Grooming & Personal Care Products.

‘¡No me vas a salir desarreglada!’ (do not go outside without being made-up!) If you are Latina, it is very likely you have heard your mom, abuela or tia (grandma or aunt) say those words; and, it is very likely you will also say it to your daughter too! This is a dynamic commonly known by many beauty companies that are already capitalizing on this insight by reaching Latinas as a prime market for growth. But, what about Latinos? What if the same insight of cultural and personal pride translates to men?

By Lili Gil Valletta – XL Alliance

To read more and view video CLICK on links below;

HispanicCMO
http://www.HispanicCMO.com

HispanicPRpro
http://www.hispanicprpro.com

HispanicAccountPlanner
http://www.hispanicaccountplanner.com