Marketing used to be about positioning: companies talking to crowds.
April 4, 2006
Today, marketing is about profiling: companies talking to individuals.
But a major shift is underway. Crowds are talking to crowds about companies. In the messy world of blogs, social networks and Web 2.0, how will you prosper through this shift?
To download whitepaper written by Dr. Paul Kedrosky, the award-winning lecturer and columnist, and Stephen J. King, CEO of marketing software pioneer Marqui CLICK below:
http://www.marqui.com/marketinginvisible/?tid=EM2
