Marketing
Hypercultural Latinx, The Next Generation of Growth
In this episode of The New Mainstream podcast, Ilse Calderon, discusses why the Hypercultural Latinx consumer represents the next generation of growth for emerging brands.
49% of Marketers Say They Are Looking to Contextual Advertising to Replace Cookies
GumGum, a global media and technology leader, specializing in contextual intelligence, published the results of a survey that found 49% of brand marketers are looking to contextual advertising to replace cookies in their marketing efforts.
ANA and IRG team up on new CMO Leadership Program
The ANA and the Institute for Real Growth (IRG) are partnering on a new, first-of-its-kind program for CMOs that is designed to develop leadership capabilities and drive business growth.
Hispanic Marketing Council honors Kellogg’s as the 2022 Marketer of the Year
The Hispanic Marketing Council (HMC) announced today that Kellogg’s is the winner of the 2022 HMC Marketer of the Year Award. Kellogg’s joins a prestigious short list of elite brands that have received the award, including AARP, Ford, McDonald’s, Nestlé, Sprint, State Farm, Toyota and Walmart.
Multicultural marketing: Lessons from the past in predicting the future
Writings on multicultural marketing penned since the turn of the century reveal several trends borne from current events. In the early aughts, authors cited an unbridled optimism promising a future celebrating the potentialities of multiculturalism (Burton, 2002; Garcia, 2004). In this spirit, those who were once seen as commodities in the American dream were increasingly seen as valuable contributors to it, introducing new foods, clothing, and arts, and increasingly viewed as a potent economic force in their own right (Williams-Sanchez, 2021). Companies responded with total market approaches, though the promise of integrating diverse segments into the totality of marketing efforts, was never fully realized (Morse, 2021). Worse still, the multicultural ethos triggered a backlash from those seeking to retain white hegemony (Morse, 2018; Ulver & Laurell, 2020).. By Amy Huber, Doctoral Student - Florida State University, School of Communication
The rise of commerce media
Commerce media is transforming advertising by using data to close the transaction loop.
Multicultural Marketing Investments Expected To Grow In 2022
As we start a new year, there's a sense of optimism regarding the expectations around multicultural marketing investments. Before the holiday break, I connected with a few industry leaders representing different segments and discussed the trends for 2022. By Isaac Mizrahi - Co-President of ALMA
Video streaming: a complex and ever-evolving market [REPORT]
As the video streaming market grows more complex and dynamic, the greater the value of audience measurement.
5 keys to a successful digital marketing transformation [REPORT]
Today’s consumers demand omnichannel sophistication and personalized brand experiences, forcing companies to rethink their approach to demand generation and find better ways to measure marketing effectiveness.
12 predictions for 2022
From creativity to platform regulation, ‘Metamania’ to the golden ‘square’ of marketing, the WFA team share their predictions for the marketing industry in 2022.
