Sports
Prisa Media secures exclusive North American Streaming VOD Rights for República Fútbol with Fernando Fiore
PRISA Media announced that its flagship sports platform AS.com, has secured the exclusive streaming rights for the popular soccer interview, talk and entertainment show, República Fútbol with Fernando Fiore ‘El Presidente,’ for the USA and Mexico.
Telemundo Launches ‘Tu Momento. Tu Jugada.’ – a Nationwide Initiative Inspiring Future Leaders Through Sport and Community
Telemundo announced Tu Momento. Tu Jugada. — known in English as Telemundo’s Next Play — a nationwide sport impact and community initiative that champions the transformative power of sports to character, teamwork and leadership. Supported by Comcast NBCUniversal, the grassroots initiative spans multiple sports and communities, combining mentorship, live events, and local partnerships to help young people develop confidence, connection, and the skills that shape future leaders.
A Latino Heisman Isn’t Just a Football Story — It’s an American One
This year’s Heisman conversation is about more than highlight reels, quarterback efficiency ratings, or who can win one more game under the brightest lights. The rise of Vanderbilt’s Diego Pavia and Indiana’s Fernando Mendoza — two Latino quarterbacks leading the sport’s most prestigious award race — reflects something deeper: the evolution of America itself. By Gabriela Alcantara-Diaz - Founder, President / SEMILLA Multicultural, Inc.
MediaCo’s EstrellaTV to Broadcast and Stream Tigres vs. Toluca in the Liga MX Finals
EstrellaTV, the multiplatform Spanish-language network owned by MediaCo Holding Inc., announced that Tigres will face Toluca in the Liga MX Finals, airing live this Thursday across EstrellaTV’s broadcast and streaming platforms.
U.S. SOCCER DEBUTS OFFICIAL 2026 WORLD CUP CAMPAIGN CHAMPIONING USMNT’s GRIT AND RESILIENCE, NARRATED BY MARCELLO HERNANDEZ
U.S. Soccer today unveiled Never Chase Reality™, its official 2026 World Cup Men's National Team campaign, narrated by Marcello Hernandez. The 90-second film honors the past, challenges expectations, and invites fans to believe in what's possible. Combining insights from fan research and sentiment analysis to reflecting the hope and ambition of the players, Never Chase Reality™ reflects the journey to 26 for the Men's National Team.
Telemundo Kicks-off The Playmakers in Washington, D.C., Uniting Sports Leaders Ahead of the Final Draw for the FIFA World Cup 26™
Telemundo hosted its inaugural The Playmakers event last night in Washington, D.C., convening influential voices across sports, business, and media for an evening of powerful conversations ahead of the FIFA World Cup 26™ Final Draw.
The World Cup Playbook Unlocking a $41 Billion Business Opportunity. [VIDEO]
Last month, alma brought together industry experts to talk all things 2026 World Cup and what it means for brands. In case you missed it, we’ve rounded up some of the top takeaways from the session.
Why Sports Teams Are Becoming Media Companies (And What It Means for Brands)
The pattern? Sports teams are no longer just rights holders. They're media companies. And it's changing how brand partnerships work. By Leopoldo Garcia - Brand Partnership & Business Development Director
Carlos Vives, Emilia, Wisin & Xavi Debut Telemundo’s World Cup 26™ Song at the 2025 Billboard Latin Music Awards
Thursday night, the star-studded 2025 Billboard Latin Music Awards brought together a constellation of the best and brightest Latin music stars as well as special performances and collaborations, including the premiere of “Somos Más,” the network’s official song for the FIFA World Cup 26™ featuring Carlos Vives, Emilia, Wisin and Xavi.
Hispanic/Latino student-athletes reach record participation across NCAA in 2025
As Hispanic Heritage Month is observed from Sept. 15 to Oct. 15, the NCAA celebrates the impact and growing presence of Hispanic/Latino student-athletes. Their influence can be seen across all three divisions and in nearly every sport, with their overall participation numbers climbing 62% over the past decade.
Engaging U.S. soccer fans ahead of FIFA World Cup 2026
Soccer fandom in the U.S. is gaining momentum in anticipation of the 2026 FIFA World Cup™. And with this growing audience, brand sponsors and advertisers need to understand who these fans are and how they’re engaging to capitalize on this rising popularity.
NBCUniversal Telemundo Enterprises Names Joaquin Duro EVP of Sports and Head of Streaming
NBCUniversal Telemundo Enterprises appointed Joaquin Duro as EVP, Sports and Head of Streaming, effective immediately. In addition to running Telemundo Deportes, the network’s award-winning sports division, Duro will expand his responsibilities to include oversight of the company’s’ overall streaming business. He will continue to report to Luis Fernandez, Chairman, NBCUniversal Telemundo Enterprises.
HISPANIC FOOTBALL HALL OF FAME ESTABLISHED TO CELEBRATE HISPANIC EXCELLENCE
A historic milestone in the world of American football has been reached with the establishment of the Hispanic Football Hall of Fame (HFHOF), an organization dedicated to recognizing and honoring the extraordinary contributions of Hispanic players, coaches, and contributors at every level of the game.
Jumex Becomes First Mexican Brand to Sponsor a Division I Athletics Program
In a historic move for college sports and Hispanic representation, Vilore Foods announced the beloved Mexican juice and nectar brand known for its iconic blue can, Jumex, is now an official sponsor of The University of Texas at San Antonio's (UTSA) athletic program—making it the first Mexican brand ever to sponsor an NCAA Division I athletics program.
TELEMUNDO 52 EXPANDS SPORTS PROGRAMMING WITH NEW WEEKLY SHOW ‘PASIÓN FÚTBOL’
Telemundo 52 / KVEA is expanding its local sports lineup with the launch of Pasión Fútbol, a dynamic new 30-minute weekly soccer program debuting new editions on Sundays immediately following Premier League soccer matches.
Fernando Fiore Returns with “República Fútbol”
The iconic sports broadcaster and charismatic voice of global football, Fernando Fiore, also known as 'El Presidente', is thrilled to unveil his latest venture: República Fútbol, a dynamic new podcast created for fans who live and breathe the beautiful game.
LIGA MX ON TELEMUNDO: EXPANDED APERTURA 2025 SCHEDULE WITH COVERAGE BEGINNING JULY 11
Telemundo announces the expansion of its Fútbol Estelar Liga MX coverage for the Apertura 2025 tournament with the addition of Tigres and Juárez men’s and women’s home matches, joining Chivas de Guadalajara in the network’s robust lineup. Coverage will span across Telemundo, Universo and Peacock, including the network’s signature pre- and post-game program, Fútbol Estelar Liga MX Extra.
What Brands Must Know About U.S. Fans Ahead of the 2026 FIFA World Cup
The largest sporting event in history, the 2026 FIFA Men's World Cup, kicks off across North America. For brands, it's a once-in-a-generation chance to build campaigns that authentically tap into the unique appeal of World Cup soccer and break into mainstream culture during a tournament projected to generate up to $40.9 billion in GDP.
Telemundo Station Group Joins Telemundo on “One Year To Go” Celebrations for the FIFA World Cup 26 With Premiere of ‘Tras La Huella Del Fútbol’ Special on June 11
NBCUniversal Local’s Telemundo Station Group will join Telemundo in celebrating the “One Year to Go” milestone to the start of the FIFA World Cup 26™ on June 11 with the premiere of the original documentary Tras La Huella del Fútbol, which will be presented on the 31 Telemundo-owned stations and Telemundo free, ad-supported streaming TV (FAST) regional news channels at 11:30 a.m. ET / 10:30 a.m. CT.
Nueva Network Launches Premier Sports Radio Show “Jugada Maestra”
Nueva Network, the leading independent Spanish-language audio network, proudly announces the launch of its premier sports radio show, "Jugada Maestra" (Master Move), hosted by the acclaimed sports journalist Heriberto Murrieta, alongside respected commentators Héctor Huerta and Paco Arredondo. The show debuts this month, promising deep analysis, vibrant debate, and the unique perspective of its expert hosts.
