Sports
Marias Gamesa launches campaign featuring US Women’s National Team Newcomer Sofia Huerta
Part of PepsiCo, Marias Gamesa partners with American professional soccer player, Sofia Huerta— formerly playing for the Mexico Women’s National Team and now for the U.S. Women’s National Soccer Team—to star in a series of short digital spots for its “Love from Everywhere” campaign that feature Marias Gamesa® cookies.
FIFA WOMEN’S WORLD CUP 2023 Group Highlights JULY 20 – 24
Telemundo, the exclusive Spanish-language home of the FIFA Women’s World Cup Australia & New Zealand 2023™, kicks off the first week of the Group Stage today with a special pretournament show, La Antesala. This week’s coverage also includes the Opening Ceremony and 16 matches available across Telemundo, Universo, Peacock, TelemundoDeportes.com and the Telemundo app.
The most influential athletes for the 2023 FIFA Women’s World Cup
Interest in women’s football is growing fast. Excitement for the 2023 FIFA Women’s World Cup is up 7 percentage points from the 2019 tournament1. There are a bevy of reasons driving this rise, but one chief among them is the players themselves.
TELEMUNDO surrounds FIFA WOMEN’S WORLD CUP AUSTRALIA & NEW ZEALAND 2023™ with robust multiplatform programming
Telemundo, the exclusive Spanish-language home of the FIFA Women’s World Cup Australia & New Zealand 2023™ presents its extensive multiplatform programming including dedicated coverage, ancillary programming and special editions of network shows to enhance the coverage of the highly anticipated tournament with all 64 matches broadcasting live – 33 on Telemundo and 31 on Universo – and streaming live in Spanish on Peacock.
Telemundo introduces FIFA WOMEN’S WORLD CUP 2023 Broadcast Team
Telemundo, the exclusive Spanish-language home of the FIFA Women’s World Cup Australia & New Zealand 2023™, unveils its complete broadcast lineup and announce teams, featuring a commentary team with the most women ever in Spanish-language U.S. media history.
What does Messi mean for Multicultural Marketing and Why Adidas and Apple are betting on growth in the US ?
Leo Messi has been linked to the InterMiami fútbol team. What does that mean for the Miami market and the greater Multicultural / Hispanic Market? And more importantly how will this shape the US sports marketing and general market? By Xavier Mantilla
Canela Media enters partnership with Futbol Sites
Canela Media announced an exclusive strategic partnership with Futbol Sites, a wholly owned subsidiary of Playmaker (TSX-V: PMKR), the digital sports media company that delivers authentic content experiences through its portfolio of sports media brands. This partnership will allow Canela Media to connect global brands to Futbol Sites’ expansive and unmatched audience of Latino and US Hispanic sports fans.
Messi to amplify USA Soccer ¡ PUNTO !
Lionel Messi has agreed to join Inter Miami, this is a pinnical moment for USA Soccer and the MLS. He will bring fanfare, 114 million Facebook fans, unite and divide US Hispanic Soccer fans, Miami wins and the USA wins with this move. Big News.
NBCUNIVERSAL begins promotion for the 2024 Paris – Olympic & Paralympic Games
NBCUniversal announced in May that the NBC broadcast network and streaming service Peacock will be the company’s primary platforms for its coverage of Paris 2024.
Telemundo & NBC O&O’s podcasts ‘MY NEW FAVORITE FUTBOLISTA’ showcasing most-inspiring FIFA WOMEN’S WORLD CUP™ STARS
Beginning June 14, Telemundo and NBC owned stations will present a new season of the award-winning bilingual podcast My New Favorite Futbolista / Mi Mundialista Favorita profiling the most-inspiring FIFA Women’s World Cup 2023™ stars. The 10-part audio and video series is produced in partnership with Telemundo Deportes, the exclusive Spanish-language home of the FIFA Women’s World Cup 2023™, which begins July 20.
International Stars join Telemundo’s ‘LA COPA ES NUESTRA’ campaign ahead of FIFA Women’s World Cup Australia & New Zealand 2023 [VIDEO]
Telemundo, the exclusive Spanish-language home of the FIFA Women’s World Cup Australia & New Zealand 2023™, released a star-studded TV spot as part of its marketing campaign “La Copa Es Nuestra / The Cup is Ours,” featuring World Cup champion Alex Morgan, forward for the United States Women's National Soccer Team; rising star Linda Caicedo, forward for the Colombia Women's National Team; Barcelona’s and Spain’s all-time top scorer Jennifer Hermoso, forward for the Spain Women’s National Team; and Argentine star goalkeeper Vanina Correa.
Telemundo celebrates 100-Day Countdown to FIFA’s Women’s event World Cup 2023
Telemundo, the exclusive Spanish-language home of the FIFA Women’s World Cup Australia & New Zealand 2023™, unveils comprehensive coverage plans and kicks off “La Copa Es Nuestra / The Cup is Ours” marketing campaign in celebration of the 100-day countdown to the start of the tournament this summer on July 20. All 64 matches will be televised live and exclusively in Spanish on Telemundo and Universo – airing 33 and 31 matches respectively – and stream live on Peacock.
The Cowboy Channel Deportes Launches first Spanish Language Feed for PRCA Top 10 Rodeos
The Cowboy Channel announced the creation of a separate feed for Spanish-language viewers providing full coverage of all performances of the PRCA’s Top 10 rodeos.
Telemundo Deportes announces exclusive coverage of EL CLÁSICO DE MÉXICO INCLUDING CLÁSICO WEEK FESTIVITIES AND THE CHIVAS VS. AMÉRICA MATCH
Telemundo Deportes, the U.S. broadcast home of Chivas de Guadalajara, will present week-long exclusive coverage of El Clásico De México from Mexico City and Guadalajara across all platforms. Coverage kicks off today, March 14, featuring Clásico Week celebrations leading up to the match between the biggest rivals in Mexican soccer, Chivas and América.
NBCUniversal Telemundo Enterprises inspires Latinas to ‘CHANGE THE GAME’
In celebration of Women’s History Month, NBCUniversal Telemundo Enterprises unveiled a powerful new campaign titled “Change the Game” (Cambia el Juego), under the company’s award-winning corporate social responsibility initiative, Unstoppable Women (Mujeres Imparables). The new multiplatform initiative seeks to inspire, inform, and ignite a community of unstoppable Latino women to shift their perspective and “change the game” of life.
Canela.TV premieres 100% Futbol for Soccer Fans
Canela Media announced new programming for soccer fans on Canela.TV’s sports- focused vertical Canela Deportes, 100% Futbol. The show will air live three times per week on Tuesday, Thursday and Sunday exclusively on Ca
Eli Vazquez named EVP of Telemundo Deportes
NBCUniversal Telemundo Enterprises announced Eli Velazquez, Executive Vice President of Sports, will assume leadership of Telemundo Deportes, the network’s award-winning sports division, reporting to Beau Ferrari, Chairman, NBCUniversal Telemundo Enterprises.
When It Comes To Advertising, Multicultural Representation Is Not Enough
As we close another Super Bowl cycle, I've been approached by some media outlets asking my opinion about the lack of representation of multicultural consumers, mainly Hispanics, in this year's roster of brands that invested in the big game. By Isaac Mizrahi - CEO of ALMA Agency
2023 sports industry outlook [REPORT]
The growth and transformation of the sports industry is forcing organizations to take a more sophisticated approach—one that makes the industry more attractive for investors, more immersive for fans, and more supportive of athletes. To make sure this happens, it’s important for sports organizations to look ahead for possible events and actions that can change how the future unfolds.
Telemundo Deportes to broadcast FIFA Women’s World Cup Australia & New Zealand 2023
As the exclusive Spanish-language home of the FIFA Women’s World Cup, Telemundo Deportes will present coverage of the Intercontinental Playoffs of the FIFA Women’s World Cup Australia & New Zealand 2023™ taking place Feb. 17-22, featuring 10 nations competing for the final three spots.
