Multicultural
2025 Hispanic Market Overview Report – DOWNLOAD for FREE
HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2025 Hispanic Market Overview – titled “VOZ of The American Influencer”
DEI and Multicultural Marketing: Where Do We Go From Here?
We live in serious times. DEI programs are being gutted. At Harvard, DEI offices have been renamed, affinity celebrations canceled, and visible signs of inclusion quietly removed. In Florida and Texas, public universities have been ordered to dismantle equity programs. Teachers are being monitored for uttering words like identity. Libraries are pulling books. And in state after state, lawmakers aren’t just targeting trans rights—they’re erasing the existence of LGBTQ+ families like mine. By David Morse - Chief Insights Officer, New American Dimensions
Language Out, Culture In: Reframing Multicultural Marketing [PODCAST]
In this episode of The New Mainstream podcast, Randy Gudiel, SVP, Media Director at Orci, shares valuable insights on why consistency, cultural authenticity, and sustained investment are now essential for brands that want to thrive in an increasingly diverse marketplace.
Women’s Sports Foundation Sharpens Its Marketing Game
With the popularity of women's sports soaring, teaming up with female sports organizations is an increasingly winning formula for brands that want to expand their audiences and spike consumer engagement. Just ask Maria Heskin, senior director of marketing and partnerships at the Women's Sports Foundation (WSF), a nonprofit that empowers girls and women to reach their potential in sport and life. Last May, the foundation announced a partnership with annuity company Gainbridge and Parity, a sports marketing and sponsorship platform, to launch a program supporting women and girls through sports and education.
Multicultural Marketing Isn’t Optional, It’s a Business Imperative [PO
In this episode of The New Mainstream podcast, Hernan Tagliani, President and Founder of Tagliani Multicultural, explores how shifting demographics are redefining marketing and explains why brands that fail to invest in multicultural marketing risk being left behind.
The soundtrack of summer is bilingual: Why music is your shortcut to the Hispanic heart
It’s not a stretch to say that the sound of summer in the U.S. has a distinct beat, and more often than not, it’s bilingual. From Bad Bunny and Karol G dominating the charts to backyard parties thumping with cumbias and reggaetón, music isn’t just background noise for U.S. Hispanics—it’s the cultural glue of summer. By Aldo Quevedo - CEO, BeautifulBeast
BEAUTIFULBEAST TAKES TOP HONORS AT THE HMC STRATEGIC EXCELLENCE AWARDS
The Hispanic Marketing Council (HMC) announced the winners of the 2025 HMC Strategic Excellence Awards at its annual summit in New York City. BeautifulBeast was awarded Grand Prix for the “Amor with no BS” campaign promoting Match Group’s Chispa app. The campaign also earned them two Golds in Creative Ingenuity and Shopper and Experiential Marketing.
Multicultural Marketing with Advanced Targeting Technology
New Majority Solutions and Mainkore Global, an AI-powered insights and media intelligence company have entered into a strategic partnership with aim to revolutionize how to engage audiences by combining New Majority’s expertise in multicultural marketing with Mainkore’s advanced targeting technology.
The Role of Race in Consumer Behavior and Inclusive Markets [PODCAST]
In this episode of The New Mainstream podcast, Dr. Sonya A. Grier, Kogod Eminent Scholar Chair in Marketing at the Kogod School of Business at American University, examines how race influences consumer behavior and why businesses must go beyond diversity to create inclusive marketplaces.
From Performative to Performance: If You Cut “DEI” You Probably Weren’t Measuring ROI- What Now?
Could it be that if you cut "DEI" you probably weren’t investing in the right strategies, or you turned it into a compliance effort? Was DEI performative and not about performance? Here is my take and humble reflections, above the noise and fears of the moment. You can call it whatever, rebrand it, or kill it, but the market is the market, and the growth drivers are the growth drivers, and the power of culture as the new mainstream remain strong. By Lili Gil Valletta - Chief Executive Officer
Cultural Capital Is the Flex
3 Models Brands Must Master to Lead in Culture (Not Just Market in It) Culture moves everything. It drives how people see themselves, who they connect with, and what they buy. It shapes language, aesthetics, rituals, desire. From Kendrick Lamar’s Super Bowl show to Bad Bunny’s Puerto Rican manifesto in album form, culture isn’t riding shotgun—it’s driving the whole car. By Roberto Ramos - Group President, Chief Transformation Officer at Culture + Group & CIEN +
Why the Work of the Immigrant Archive Project is More Important Now Than Ever
In a time when the contributions and struggles of immigrant communities are being systematically erased from public consciousness, the Immigrant Archive Project (IAP) stands as a powerful counterforce—preserving the stories that define America’s rich and diverse narrative. The IAP, the leading oral history project documenting the modern immigrant experience, is more than a repository of memories. It is an essential safeguard against the dangers of historical erasure, and its work has never been more crucial than it is today. By Tony Hernandez - Founder of The Immigrant Archive Project
The Future of Marketing in a Multicultural America
The United States is continually growing into one of the most diverse nations in the world. By 2050, the White population is projected to decline to 46%, while Hispanic and Asian populations are expected to rise significantly (Kipnis et al., 2019) . These demographic shifts are fundamentally reshaping society and the marketplace. This challenges marketers to adapt their strategies. In a multicultural society, marketing must no longer just be about selling products; although from a revenue perspective, corporations will have to incorporate inclusivity and diversity to keep up with the dramatic demographic transition (Mueller, 2008). It is important to recognize and embrace the unique identities and needs of diverse populations. Brands or companies that fail to engage with diversity risk the potential of alienating segments of their target audiences and becoming obsolete. A multicultural society is transforming marketing practices in the United States by reshaping consumer identity through diverse demographics, emphasizing the role of cultural values in consumer behavior, and the need for inclusive marketing strategies. These shifts will require marketers to develop a deeper understanding of their audiences. By Kristina Simon - Florida State University
How Authenticity Drives Business Growth in Hyper-Aware Markets [PODCAST]
In this episode of The New Mainstream Podcast, Maribel Lara, Founder of Beget Love Consulting, shares insights on her journey into entrepreneurship and how authenticity can help brands thrive, even when faced with challenges.
We’re All Marketers Now: Putting the Customer First
"Is your entire company thinking like a marketer? It should be."
What Latino Leaders Are Saying: Key Insights from My Listening Tour
For the past few months, I have been on a listening tour, speaking with over 50 leaders across industries while also having daily conversations with companies, brands, and media. But this wasn’t just virtual—I’ve also been on the ground, visiting cities across the country, sitting down with executives, marketers, HR leaders, and decision-makers to hear firsthand how they are navigating the shifting corporate landscape. By Claudia Romo Edelman - Founder and CEO of the Hispanic Star and Host of A LA LATINA Podcast | Speaker, entrepreneur, media contributor, and activist for Hispanics.
Marketer & Agency Exec’s guide to the agency visit
You’re considering an agency for a key assignment. You may be well into a competitive agency review or simply are exploring agencies for near term or future efforts.
Critical Gaps in Preventive Care for Women
A new Ipsos poll commissioned by the Alliance for Women's Health and Prevention (AWHP) reveals that 42% of women are forgoing preventive care services such as annual check-ups, medical tests or treatments, and vaccines, or had trouble getting an appointment with a provider in the last year. The survey of 3,199 American women aged 18 and older looked at their experiences with and perceptions of preventive healthcare, where and how they receive their health information, and existing disparities.
Why Diverse Data Is as Critical as Diverse Media for Multicultural Audiences
U.S. consumer demographics are shifting, with multicultural consumers projected to become the majority by 2050. These audiences drive population growth, influence cultural trends, and wield significant buying power. For programmatic media buyers, it’s clear that effectively engaging multicultural consumers isn’t just an ethical choice—it’s a strategic business imperative.
The 2024 Multicultural Excellence Awards Spotlighted Marketers Who Aided and Lent Visibility to the LGBTQ+ Community
Members of the LGBTQ+ community often face circumstances that, at best, elide them from popular culture, or, at worst subject them to outright violence. Empathetic marketers recognize the injustice of such treatment and at times find opportunities to combat it. The 2024 Multicultural Excellence Awards took notice of such efforts undertaken in the past year and celebrated them.
