Multicultural
ANA unveils winner son 2024 Multicultural Excellence Awards
The Association of National Advertisers (ANA) announced the recipients of its esteemed ANA Multicultural Excellence Awards, which featured 17 award categories, including the Best in Show honor.
2024 Hispanic Market Thought Leaders – Available for DOWNLOAD for FREE
HispanicAd offers its annual report on key industry trends and honors the Top Marketing Executives with US Hispanic & Multicultural area. This report offers an depth analysis of the executives and their companies setting the standard of excellence for the US Hispanic Marketing industry. This year our honorees are: National Football League, NBC Universal Telemundo Enterprises, Johnson & Johnson, Kaiser Permanente, General Motors and The Walt Disney Company.
Overwhelming Consumer Support for Inclusive & Diversity Initiatives
More than 8 in 10 consumers are comfortable or neutral on inclusive marketing practices, according to a new study. In fact, more than half of consumers (56%) would support or strongly support a brand that creates ads representing all groups. In comparison, only 10% (all others were neutral) would not support a brand that creates inclusive advertising, according to a new report where more than 12,000 consumers were surveyed.
2024 Hispanic Market Thought Leaders – Available for DOWNLOAD for FREE
HispanicAd offers its annual report on key industry trends and honors the Top Marketing Executives with US Hispanic & Multicultural area. This report offers an depth analysis of the executives and their companies setting the standard of excellence for the US Hispanic Marketing industry. This year our honorees are: National Football League, NBC Universal Telemundo Enterprises, Johnson & Johnson, Kaiser Permanente, General Motors and The Walt Disney Company.
National Healthcare Marketing’s “Purpose-led Campaign of the Year/Gold Award” goes to d expósito & Partners
In a win reflecting strong reception and successful results among the broader audience in today’s America, and competing with specialized global, national and regional ad agencies, d expósito & Partners walked away with a coveted and unexpected English-language honor, the “Purpose-led Campaign of the Year/Gold Award,” at this year’s Healthcare Marketing/Impact Awards, co-sponsored by Ad Age.
2024 Visibility Perceptions in Advertising Report Finds Supermajorities of Industry Leaders Support LGBTQ Inclusion
GLAAD released the findings of its 2024 Visibility Perceptions in Advertising, based on a survey of 200 decision-makers and marketing executives from advertisers and advertising agencies to understand perceptions, commitments, and challenges to featuring the LGBTQ community in advertising.
HISPANIC MARKETING COUNCIL welcomes Sensis President Jose Villa as its New Chair
The Hispanic Marketing Council (HMC) announced Jose Villa, President & Chief Strategy Officer of Sensis, will serve as its new chair effective today. Villa, who has formed part of the HMC board of directors since 2022, will work closely with HMC’s governing bodies, committees and the executive director to support the organization’s strategic plan, which champions authentic engagement and prioritization of the U.S. Latino segment in the U.S. marketing ecosystem and elevates the critical role of the Hispanic marketing specialists.
‘We can’t cry about the milk that’s spilled’: As DE&I fallout continues, multicultural agencies grapple with changes
Brands like Ford Motors, John Deere and Molson Coors, among others, have reversed course on their diversity, equity and inclusion commitments. The shift is leaving multicultural and diverse-owned agencies grappling with the fallout.
“Embracing Purpose Beyond Politics: A New Opportunity for Brands in a Divided America.”
As the dust settles on one of the most divisive elections in recent memory, brands have a rare opportunity to refocus on their purpose. Beyond the bitter politics and polarized discourse, there’s a deep desire among consumers for connection and unity. This presents a pivotal moment for brands: they can now help bridge divides, uplift communities, and inspire optimism. But this requires brands to step boldly into their purpose-driven messaging—while avoiding the political pitfalls that can alienate their audience. By Luis Miguel Messianu. Founder, President-Chief Creative Officer- MEL
Marketers need to evolve beyond the “multicultural” brief
By lumping distinctly diverse audiences together under one umbrella and isolating entire cultural communities into a “niche,” the industry persists in sending a clear message: historically underrepresented consumers are still not seen as part of the cultural mainstream in marketing. Dr. Anastasia Kārkliņa Gabriel asks, when will marketing’s approach to cultural diversity align with the realities of today and the demands of tomorrow? By Dr. Anastasia Kārkliņa Gabriel
2025 Sports Marketing Outlook
How the trends and lessons of 2024 shed light on what to expect in 2025
Rapid Change Is Driving a Need for Marketing Training
Companies rely on a variety of training formats to keep their marketers up to speed
Decoding the Hispanic Voter: Affluence, Status, and Ideology in the 2024 Election
In the wake of the recent election, the strong Latino wave supporting Trump caught many by surprise. As I noted in my last piece on decoding the Hispanic voter, an emerging trend is clear: working-class and middle-class Latinos are joining the ranks of an increasingly affluent, conservative Latino voter base, where ideological leanings are often anti-socialist and pro-business. By Gabriela Alcantara-Diaz - Founder, President of SEMILLA Multicultural, Inc.
How to evaluate agency proposals
Very few marketers are taught how to evaluate an agency proposal, whether it is a formal written response to an RFP, a presentation or some other format.
The Crucial Role of Insights-Based Research in Engaging the U.S. Hispanic Market
As the U.S. Hispanic market continues to grow and diversify, understanding and connecting with this vibrant segment has never been more critical for brands. Insights-based research is the key to unlocking the cultural nuances, values, and behaviors that drive decision-making among Hispanic consumers. By leveraging these insights, brands can develop strategies and campaigns that resonate deeply and authentically with the Latino audience. At Culture IQ, we specialize in providing the insights needed to guide your success in this dynamic market.
Part II: Hispanics’ CPG Shopping Trends – Impact and Opportunities for Retail Activation [REPORT]
14% of U.S. households are Hispanic households, and these consumers are more likely to shop in-store than online. This report, Part II in a two-part series, focuses on U.S. Hispanic retail engagement. It also explores the importance of understanding cultural references and opportunities to activate these valuable shoppers around specific holidays.
Part I: Hispanic Consumers Drive 16% of Total US CPG Growth [REPORT]
Hispanic consumers are fueling 16% of total consumer packaged goods (CPG) growth in the United States, with spending trends that vary from non-Hispanic counterparts in both dollar and unit sales, as well as the channels they shop. In two new reports, Part I: Meet the U.S. Hispanic CPG Consumer and Part II: Hispanics’ CPG Shopping Trends, Circana™ delves into the complexity of the U.S. Hispanic population and their influence in reshaping purchasing behavior across multiple categories, including baby care, laundry products, and bottled water.
d expósito & Partners unveils Cultural Dexterity positioning and its forward-thinking discourse for today’s New America.
In a fresh, bold move, d expósito & Partners, LLC today unveiled its differentiated positioning “to help brands reach and conquer the New American Mainstream.” Anchored in its U.S., Hispanic-centric roots, the ad agency’s innovative positioning takes into account the major economic force of the U.S. Hispanic Market — at 62M consumers with a contribution of 3.7 Trillion to the national GDP —, while ambitiously reaching far and beyond to capture a unique space in the minds of consumers and achieve success for brands in the cross-cultural intersections of a new economy.
Unlocking Purchase Power Across Ethnicities and Generations Through the Accurate Portrayal of Women and Girls [REPORT]
Regardless of country, gender, race, ethnicity or generation, consumers perceive gender inequality as one of the moreurgent global issues of our time. While 94% of consumers around the world believe that achieving gender equality holds personal importance to them1 and 81% have a hopeful outlook on gender equality, the negative impacts of gender inequality continue to reverberate around the globe.
The Multicultural dilema
I asked ChatGPT 4.0 to define Culture and here is what the A.I. Gods say about culture: Culture refers to the shared beliefs, values, customs, behaviors, and artifacts that a group of people use to interpret their world and interact with others. It encompasses language, traditions, social norms, art, music, food, and rituals, shaping how individuals identify themselves and relate to their community. Culture influences people’s worldview, communication, and behavior, often passed down through generations. By Xavier Mantilla
