Marketron announces Multi-Media Advertising Management Solution for Radio.

Marketron announced availability of a new enterprise application that significantly improves radio’s ability to sell and manage comprehensive cross-media advertising campaigns. This new application – Marketron Revenue Builder – drives revenue growth by enabling radio organizations to manage all aspects of non-airtime advertising through a single, unified solution that is fully integrated with the primary business operating system, Marketron Traffic.

Marketron Revenue Builder delivers comprehensive functionality and workflow designed specifically for non-traditional and digital sales, including production workflow, inventory management and analysis, campaign-based invoicing and revenue reporting. This new solution will enable radio stations to reach new sources of revenue seamlessly and effectively.

“Radio has an opportunity to substantially increase its share of the $14.9 billion being spent this year for local online advertising,” states Colby Atwood, President of Borrell Associates. “Stations and groups that are serious about competing for this revenue will be investing in solutions like Marketron Revenue Builder to support the commitment that they need to succeed.”

Marketron Revenue Builder enables radio stations to define an unlimited number of inventory categories, extending their advertiser’s message far beyond a station’s terrestrial signal. It supplies guided but flexible processes for selling streaming spots, pre-rolls, podcasts, mobile advertising, remotes, merchandise or any station defined inventory. Station sellers have the potential to maximize revenue on every order. Invoices include performance and delivery information without additional labor, and new reports accurately measure and analyze inventory and revenue.