Marketron announced the introduction of its Mobile Marketing and Advertising technology to the television industry. Already in extensive use by more than 2,200 radio stations, KLWB-TV and KDCG-TV are among the first TV stations to adopt Marketron’s mobile engagement and advertising platform.
“Mobile advertising is taking on a larger role in the marketing mix for many of the advertisers that we work with,” said Chuck Wood, General Manager, Delta Media. “Developing creative and well-targeted mobile campaigns has become an essential part of our business, and Marketron’s Mobile solution offered us an easy to use and accessible application that provides us with greater efficiencies in development and rollout of campaigns. This has opened up a completely new revenue channel for our organization and Marketron’s expertise allowed us to get this initiative off the ground and profitable immediately.”
“Our mobile solution offers media organizations the opportunity to tap into digital advertising budgets by opening up a new revenue stream at a price local TV stations can afford,” said Martin Kristiseter, Vice President of Mobile Solutions at Marketron. “After the explosive growth and incredible revenue uplift we have created for our radio customers, expanding our solution to local television was the natural next step. Radio has embraced this technology and now nothing is standing in the way of television stations leveraging the power of mobile to add exceptionally valuable, high-touch and measurable advertising to their sales programs.”