Marketvision adds dedicated Account Team for African American Consumer Market.

Multicultural marketing agency Marketvision has expanded its expertise with a dedicated account team whose primary focus will be on one of the firm’s rapidly growing practice areas, the African American consumer market.

Chereese Griffin, who has more than 18 years of brand management and packaged goods experience on both the corporate and agency sides, heads the agency’s African-American marketing efforts. Asha Parker, based in Atlanta, will lead in-market execution efforts. Charles Davis, an art director based in San Antonio, will focus on creative.

For the last three years, Marketvision has been creating and executing African-American marketing projects, utilizing the expertise of existing staff and the agency’s “multicultural collaborative” team — a consortium of African-American-owned firms.

“In the years since I founded the agency in 1998, Marketvision has become well-known for its promotions targeting Hispanic consumers, but my plan always has been to provide a multicultural point of view for everything we do,” said agency founder and CEO Yvonne “Bonnie” García. “The addition of this new team will not only focus on the African-American consumer market, but also will help ensure that we view all our clients’ marketing challenges through a multicultural lens.”

Griffin, based in Marketvision’s Chicago office, is senior account director supporting African-American consumer market projects for The Coca-Cola Company and Kraft-Nabisco. Prior to joining marketvision, Griffin was account director at a Chicago-based African American advertising agency, where she crafted strategy and led creative development of a Coca-Cola Teen initiative tying the consumer to the Hip-Hop lifestyle. For several years prior to that experience, she worked in corporate marketing positions, including marketing director at Soft Sheen-Carson, a L’Oreal company, where she was responsible for brand management and strategic business development. She was a category manager at Blistex, Inc, where she handled the entire Lip Care Business category, including the launch of two key products, Silk & Shine and Fruit Smoothies. She also has been a product manager in brand management at Revlon. A native of Philadelphia, Griffin holds an MBA from the University of Chicago and a BBA from Howard University in Washington, D.C.