MarketVision wins University Health System Marketing Assignment

MarketVision has won a strategic marketing assignment from San Antonio’s University Health System following an agency review.

MarketVision will provide strategic direction and counsel regarding the Hispanic market for a new University Health System brand campaign being created by Richmond, Va.-based agency NDP, and also will adapt the brand campaign for the San Antonio Hispanic market. 

“San Antonio fights daily battles with heart disease, diabetes and obesity, especially among the Hispanic population. We are proud to bring MarketVision’s extensive experience in the Hispanic healthcare arena to a partnership with University Health System – a well-known leader in providing innovative services and quality healthcare,” said Yvonne “Bonnie” Garcia, MarketVision founder and CEO. “Together we hope to find solutions that improve our community’s health.”

“We are thrilled to be working with MarketVision’s highly experienced team of marketing professionals,” said Leni Kirkman, Vice President Strategic Communications & Patient Relations, University Health System.  “We have already seen how their insights into the San Antonio community and Hispanic consumers will enable us to make strong connections and raise awareness for the initiatives and research happening at University Health System to improve health and advance medicine here, and across the world.”