Marroquin – VP @ Tapetry.

Tapestry announced that Elena Marroquin has been promoted to Vice President for Tapestry. In an industry defined by culture and tradition, Elena Marroquin establishes her own rhythm in multicultural marketing. As a first generation Cuban-American, native of Miami, Fla. and fluent in Spanish and English, Elena’s seasoned background is a driving force behind Tapestry’s expansion. Tapestry, the multicultural division of Starcom MediaVest Group.

As Vice President/Director of Strategy, Elena is the lead strategic planning director across all Tapestry clients including Kellogg, Americatel, Walt Disney World, and Disneyland Resorts. Since the creation of the industry’s only Hispanic media planning competition in 2000 by HispanicAd.com, Tapestry has been the most awarded agency with a total of twelve awards and wins in the last four years. Her latest work with Americatel has lead to recognition for innovative contact planning in Cable TV and Direct Response using TV. Elena’s unmatched talent has helped numerous Latin-American based clients enter the U.S. Hispanic market.

Elena began her career at Leo Burnett’s International division in 1991 where she served as a liaison between the U.S. media operation and Leo Burnett’s Latin American offices. After a brief general market assignment on Procter & Gamble, Elena spent three years on the national McDonald’s Hispanic assignment. In 1997, Elena returned to her hometown in Miami, Fla., and worked closely with Chilean-based, Entel, to launch one of the most successful U.S. Hispanic product introductions, Americatel’s 10-10-123 long distance dial around service.