Martin Cerda back at helm of Encuesta.

Martin Cerda has parted amicably with Cheskin Added Value (a Kantar/WPP company) and has returned to his former post as research director of Encuesta, Inc.

“It was a stimulating and worthwhile experience” says Cerda, who will now dedicate his efforts to address the pressing issues related to conducting online and social media research among U.S. Hispanics.