Martínez-Bonilla named SVP & Partner at C+R Research

C+R Research announced that Jorge Martínez-Bonilla has been named Senior Vice President and Partner.

For more than 20 years, Jorge has provided research and consulting services in the U.S. and Latin America. At C+R, Jorge leads the multicultural and Hispanic research divisions, CultureBeat and LatinoEyes. As a life-long language learner, Jorge’s early involvement in cultural exchange programs instilled a sense of deep curiosity that helped him develop a keen sense of cultural awareness and empathy. Beyond his work with the general population, Jorge specializes in multicultural consumer research. He has led research initiatives among all the U.S. Hispanic groups as well as with African American and Asian American consumers.

His expertise as an insights professional covers several areas of strategic focus including consumer attitudes and behaviors, new product development and innovation, consumer segmentation, brand positioning, advertising, and communications development across many industries. For more information on