Martinez named Global New Business Director& Global Director of Global Brand Management @ Ogilvy.

Ogilvy & Mather has appointed Gustavo Martinez to the newly created post of Global New Business Director. In addition, Mr. Martinez has been named Global Director of Global Brand Management (GBM). Ogilvy & Mather’s GBM is a group of senior leaders who manage and grow the agency’s portfolio of global clients around the world.

Mr. Martinez will be relocating from Mexico, where he is currently Chief Operating Officer of Ogilvy Latina, to the company’s global headquarters in New York. He assumes his new roles on February 1, 2010.

“Gustavo is a born hunter and a fantastic catalyst of action,” said Ogilvy & Mather Global CEO Miles Young. “His terrific record — in Argentina, in Chile and, most recently, in Mexico, and around the whole region — speaks for itself. He has been a critical driver of the region’s success. I am confident he will raise our act significantly in his new global roles.”