Martinson Hispanic Marketing & Research Launches In Minneapolis.

Tim Martinson has returned to Minneapolis from Miami to launch Martinson Hispanic Marketing and Research, a new company dedicated to connecting brands and companies to the Hispanic market.

“When people think of Minnesota, they don’t believe there is a sizable Hispanic population,” explains Martinson, noting that between 1990-2002, the Hispanic population in the state increased by 195%. In addition, he explains, the buying power of Hispanics in Minnesota increased by 502% from 1990-2003 and is projected to increase another 100% between 2003-08. “The numbers show that this is no longer the case. This is an incredibly diverse region with a growing Hispanic community. Many companies are starting to take note of this, but are unsure of how to tap into the market’s potential. Our intent is to assist our clients in developing relevant and effective strategies to enter the Hispanic markets of the Upper Midwest.”

Martinson has over seven years experience in the Hispanic market, in a variety of industries. Previously he was the marketing manager at Hispanic Market Weekly. In addition, he was the lead Account Manager at MotivAction in Minneapolis for Verizon’s La Plaza retention program. Under Martinson’s leadership, the program was awarded the Direct Marketing Association’s Directo Award for Excellence in Hispanic Direct Marketing as well as four Latino Marketing Awards. He has also served as a marketing analyst in the Hispanic Business Division of Fingerhut, one of the largest direct retailers in the U.S.