MásMúsica TeVe Network Releases New Audience Data.

MásMúsica TeVe is reporting that the network scored an impressive cumulative weekly reach of 27.2 among this prime target group. Among males 18-34 the television network scored a 29.6 and with females 18-34 it scored a 24.5.

“The response to our network from our viewers has always been strong,” said Eduardo Caballero, founder of MásMúsica TeVe. “Our strategy of airing music and entertainment programming allows MásMúsica to connect with viewers irregardless of language preference and country of origin.”

The audience data, compiled by Roslow Research Group, is based on a viewer study conducted for MásMúsica by Nielsen Media Research. Within the coming broadcast season, the MásMúsica TeVe Network will include 42 stations that reach more than 67 percent of Hispanic Households nationwide. Its original programming includes nationally produced shows as well as some relevant local content such as:

Las 40 Principales – features 40 video hits selected by Billboard and Radio&Música magazines. The videos are shown at random, allowing viewers the chance to call or login to www.masmusica.tv and guess the “top 10” videos;

Club MásMúsica – this show features MásMúsica TeVe’s VJs visiting different nightclubs each week and interacting with club goers;

Zona Urbana – is a one-hour music segment featuring reggeaton, hiphop and regional urban music;

Top 10 Countdown – is a progressive countdown of MásMúsica TeVe viewers’ most requested videos of the week;

Pídelo – is a weekly program that takes live phone requests for specific videos.

Rokmania – features interviews, concert footage and videos from some of the hottest rock/alternative groups.