Mason adds additional duties as VP General Manager of SBS Chicago Radio Station

Spanish Broadcasting System, Inc. announced that Maire Mason, VP General Manager of New York properties, WSKQ-FM & WPAT FM was named VP General Manager of Chicago’s WLEY-FM. In this additional role, Maire will be responsible for leading a team of sales managers and salespeople, overseeing all operations, and developing an infrastructure that will support & optimize revenue.

Maire joined SBS in February 2018 as VP General Manager of New York from Cumulus Media where she launched NASH-FM, the first country music station in the market. During the past four years at SBS, she has led the New York team to unprecedented triumphs and has exceeded all revenue goals. In 2021 her extraordinary talent as a leader enabled SBS-NY to be consistently ranked #1 in local sales throughout the entire market as measured by Miller Kaplan.

“it’s an honor to expand my role and contribute to revenue growth for SBS in Chicago, a market that has such a welcoming and inclusive spirit. In 2023 the fastest growing segment of the population in Chicago will be Hispanics. As the largest minority owned and certified multi-media company, Spanish Broadcasting System continues to be the number one destination for connecting with Hispanic communities by offering exclusive, original, and culturally immersive content. I look forward to advocating for and reinforcing the value of Hispanic audiences among advertisers, while elevating our Chicago operation to greater heights,” said Maire.

“Maire Mason is an extraordinary executive that has proven time and time again to be one of the top players in the audio market. Her ability to adapt to any market and situation is just one of the reasons we offered her the position in Chicago. We have seen a huge change in our New York SBS stations, since her arrival,” commented Albert Rodriguez (President & COO of Spanish Broadcasting System, Inc.).