MASS Hispanic adds to the team.

MASS Hispanic announced the addition of four new hires to support its growing portfolio of clients, which includes The Clorox Company, Wrigley and Kimberly-Clark. Stephanie Muller joins the firm as Associate Creative Director, and Cristina Gaston, Raffaella Pardi and D’Arianne Martos are three new account executives.

Stephanie Muller comes to MASS from Red Brown Klé in Milwaukee where she headed multicultural research, copywriting, and account management for Harley-Davidson, Wisconsin Department of Tourism, Wisconsin Housing and Economic Development Authority (WHEDA), Ohio Medical, and Baxter Laboratories. She spent six years as an account coordinator and copywriter for Accentmarketing and, previously, served as a copywriter at Zubi Advertising.

Prior to joining MASS, Cristina Gaston was an Account Supervisor at Lopez Negrete Communications, where she developed integrated marketing campaigns and promotional programs for clients such as Walmart, Dr. Pepper Snapple Group and Tyson Foods. She also managed U.S. Hispanic advertising efforts for the U.S. Navy, Alltel Wireless and General Motors.

D’Arianne Martos brings more than four years of experience planning and implementing national marketing initiatives for clients looking to target the Hispanic market. Previously, she spent three years at Accentmarketing where she worked on General Motors, Chivas Regal, Farmers Insurance and Miller Lite. She also spent a year at TEAM Enterprises where she managed a Hispanic 360 pilot program for Miller Lite in the Miami market.

Raffaella Pardi previously served as senior account executive for Republica, where she planned and executed general market and Hispanic retail promotions for U.S. premium spirits and wine supplier Pernod Ricard America and its extensive portfolio of brands, including Absolut, Chivas, Jameson, Ballantine’s and Malibu. Prior to Republica, Raffaella spent three years as an account coordinator for Lopez Negrete Communications where she managed and executed integrated marketing plans for Tyson Foods and Bank of America – most notably, she led Bank of America’s Home Loans Hispanic campaign.

In addition, MASS announces the promotion of Monica Duran to Director of Account Services. Since joining MASS in 2008, Monica has brought her more than 10 years of international experience to bear in creating award-winning programs. As Director of Account Services, Monica will continue to provide strategic direction as well as help develop and implement meaningful Hispanic advertising and shopper marketing campaigns for the Kimberly-Clark and Wrigley accounts. In her previous role as Senior Account Executive, Monica was instrumental in helping secure a Gold and a Silver Reggie in 2010 for the Kleenex® and Scott® brands, respectively, and the 2009 Gold Reggie award for Pull-Ups®.

“At MASS Hispanic, we are proud of our nearly 25-year history in helping brands tap into the hearts and minds of the Hispanic consumer,” said Maria Madruga, president of MASS Hispanic. “It is a testament to the creativity and strategic thinking of our team that our agency has been so successful at building brands and engaging consumers, despite a difficult economy. This shows that investments in Hispanic marketing are a critical component of the marketing mix and are here to stay. We welcome our new talent with open arms!”