MASS Hispanic snags Cinco REGGIE Awards at PMA.

MASS Hispanic takes five total REGGIEs and sweeps the multi-cultural category of the Promotion Marketing Association’s prestigious REGGIE awards, the highest honor in integrated marketing.

Sweeping the multicultural category, MASS took the gold for Kimberly-Clark for its work for Kleenex with a campaign entitled “Con Kleenex Expresa Tu Hispanidad” Art Contest.

MASS and Kimberly-Clark took silver for its SCOTT brand campaign entitled “Pasa el Buen Rollo de Costa a Costa” (Let the Good Vibes Roll from Coast to Coast).
The bronze was awarded to MASS and The Clorox Corporation for its cold/flu prevention campaign, “Pon el Virus de la Gripe Fuera de Accion”.

MASS and Kimberly-Clark received two other REGGIES. A silver and bronze for its Kleenex campaign in the national consumer campaign under $1 million and in the shopper marketing categories.

“Winning five REGGIES is a huge honor for MASS. We applaud our forward-thinking clients who have invested in reaching the Hispanic consumer with an integrated strategy. These clients have found that their integrated efforts have not only been recognized with awards but have struck a chord in the hearts of Hispanic consumers as evidenced by their purchase decisions,” said Maria Madruga, president and co-founder of MASS Hispanic.