Matessa – General Sales Manager @ La Raza.

La Raza Newspaper announced that Joe Matessa will be the new General Sales Manager, assuming some of the duties that Mr. Carlos M. Olea has been performing. Mr. Olea, who has been with the La Raza for 12 years and is the current Associate Publisher, has had his role expanded and is now also the Corporate Accounts Manager for ImpreMedia, La Raza’s parent company.

Mr. Matessa has 12 years of extensive retail advertising and marketing experience with an emphasis in reaching ethnically diverse consumers. For the last nine years he served at Newspaper Services of America (NSA) handling various accounts such as K-mart, Michaels Arts & Crafts, Qwest Communications and Mattress Giant among others. Prior to his position at NSA, Mr. Matessa was the Display Advertising Sales Manager for The Tribune in Port St. Lucie, FL.

“We are very excited for having Joe join our team. His extensive experience on the newspaper side as well as on the client side of the business enhances the leadership at La Raza and our sales department,” said Mr. Robert Armband, Publisher of La Raza Newspaper.

“My primary goal is to further incorporate the needs of the advertisers and agencies for a more consultative and customer-centric approach to reaching the Hispanic community in Chicago,” said Mr. Matessa.