Maya – President of UMCA’s Latino Division.

Urban Marketing Corporation of America (UMCA) has appointed Juan M. Maya as President of UMCA’s Latino Division. In his new position, Mr. Maya will be responsible for running the division, overseeing all aspects of Latino marketing campaigns executed on behalf of UMCA clients as well as developing new partnerships. Mr. Maya’s first responsibilities include launching a US Latina second-generation grassroots program for SOAPnet and identifying partners for Nickelodeon’s Go Diego Go! 2007 Live Tour.

“Over the past ten years, the word ‘urban’ had become synonymous with ‘African American’ in most marketing circles, and most corporate attempts to reach the ‘urban’ market had centered on the African-American community,” said UMCA CEO Damon Haley. “UMCA, however, for years has been taking a more holistic approach to urban marketing. Instead of focusing just on the color of the target segment, UMCA concentrates on the environments that nurture urban cultures and trends. We see the urban market as comprehensive as it truly is, and bringing in Juan to run our Latino division reflects our commitment to a fully integrated multicultural approach.”

“In addition to his expertise within the US, Mr. Maya’s strategic partnerships with the top independent urban marketing agencies in Mexico City uniquely allows for our clients to always have accurate and timely intelligence about ‘what’s next’ in the streets of Mexico months before the trends spillover into some of the major Hispanic markets here,” said Carl Rouché Washington, UMCA President.