Mayo Clinic establishes Social Media Sites in Spanish.

Mayo Clinic has announced the creation of its Facebook page Mayo Clinic en español and the successful growth of @ClinicaMayo on Twitter. Both sites offer the opportunity for deeper engagement by patients and medical professionals within the Hispanic social media community, which will broadly expand the information and support available in Spanish on health issues.

“Our desire is that Mayo Clinic offers an authentic and honest voice that promotes the interests of patients in an environment that is plagued by an otherwise unreliable and commercially biased source of information”

“Our desire is that Mayo Clinic offers an authentic and honest voice that promotes the interests of patients in an environment that is plagued by an otherwise unreliable and commercially biased source of information,” says Victor Montori, M.D., endocrinologist and medical director of the Center for Social Media at Mayo Clinic. “Social networking tools such as Facebook and Twitter also allow us to listen to the patient’s voice in a more clear and direct manner.”