Mayweather Promotions retains Pinta for cross-cultural marketing

Mayweather Promotions announced that they have retained the services of Pinta, a cross-cultural marketing firm, to assist efforts to market the company, its fights and fighters to the Hispanic community.
 
Pinta’s immediate responsibilities will be to assist with media outreach for two upcoming action packed events that are scheduled to take place in the near future. The first event will be headlined by J’Leon Love with Badou Jack in the co-main event on August 30 at The Pearl at The Palms Resort & Casino Las Vegas, subsequently followed by the promotion of “Mayhem: Mayweather vs. Maidana 2 which will take place on September 13 at the MGM Grand in Las Vegas.”
 
“We are fully aware of the importance of the Hispanic market and we want to go that extra mile and make sure that we pull out all the stops for our events,” said Leonard Ellerbe, CEO of Mayweather Promotions. “We look forward to integrating Pinta’s expertise with our already established and ongoing marketing efforts in order to reach as broad an audience as possible to make our promotions a great success.”