Mazda Zoom-Zoom Live tour.

Mazda North American Operations is taking its Zoom-Zoom Live tour across the country, feeding passion for power and performance in one spectacular event. The Zoom-Zoom Live Tour, which is free to the public, attracts nearly 50,000 car lovers who are expected to take to the tracks in a Mazda vehicle in one of several cities including Miami (September 9-10,) Houston (September 16-17,) Dallas (September 23-24,) Atlanta (September 30- October 1,) Chicago (October 7-8,) San Francisco (October 21-22) and Los Angeles (October 28-29).

To reach out to the Hispanic community, Mazda, along with partner agency The Bravo Group’s Bravo RPM unit, will target Spanish language media outlets in Miami as well as Houston, Dallas, Chicago and Los Angeles. Two of Miami’s most popular radio stations 107.5 AMOR and 95.7 EL ZOL will carry the ads from September 1st-September 9th to promote the September 9th-10th event. Popular Miami DJ Luis Perozo (EL ZOL) will broadcast live from the event. The presence on the web will be supported by banner ads on Batanga.com. Spanish-speaking staff will be on hand to help event goers. The event is free to the public and consumers should register at www.ZoomZoomLive.com.

According to Zulema Arroyo, Group Managing Director at Bravo, “Zoom Zoom Live is just a great way for the Hispanic community to experience Mazda and learn about their full line-up of vehicles in a fun-filled environment. Our strategy with Mazda has always been to promote and support community events where consumers have the opportunity to experience the product up close and personal. And, this driving event has given Bravo a way to use new online partnerships to attract young and enthused Mazda prospects.”