McCormick & Company @ Grupo Gallegos.

McCormick & Company, a leading producer of spices, seasonings, flavorings and specialty foods, announced today that it has hired Grupo Gallegos as its U.S. Hispanic advertising agency of record, effective immediately. Grupo Gallegos was selected following a comprehensive national review and will handle all Hispanic marketing communication efforts, including strategic planning, creative, media planning and buying in the U.S. Billings are undisclosed.

“Grupo Gallegos has demonstrated a deep understanding of our brand and our consumers,” said Angel Ilagan, vice president of marketing for McCormick. “We were impressed with their track record and strategic thinking, as well as the outstanding creative capabilities demonstrated in the review. We’re looking forward to working with Grupo Gallegos as part of our comprehensive efforts in the Hispanic market.”

The appointment of Grupo Gallegos reflects a continuation and expansion of McCormick’s marketing to Hispanic consumers in the U.S. McCormick is also a leading brand in Mexico, where its quality products have been sold for more than fifty years.

“McCormick is an impressive brand with a venerable history, and we’re very pleased to be charged with helping expand the brand in the U.S. Hispanic market,” said John Gallegos, principal for Grupo Gallegos.