Measuring Acceptance and Avoidance of TV Advertising to Maximize ROI
July 9, 2011
Technology is helping define a new reality in television. Digital technologies are empowering consumers with the greatest choice of content, in the highest quality, delivered when and where it is most convenient: welcome to the consumer age of television. This means that advertisers have to embrace new methods of reaching consumers with their message.
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http://www.HispanicAd.com/banners2/downloads/tv-roi.pdf>
