MEC Bravo has appointed Vilma Vale-Brennan as Managing Partner, Multicultural.
October 15, 2013
Vilma replaces Gonzalo del Fa, who has been selected to lead GroupM Multicultural. She will report to Marla Kaplowitz, CEO, MEC North America.
Speaking on her appointment, Marla Kaplowitz said: “Vilma will play a central role in providing strategic leadership to our clients with a unique multicultural point of view. She will further develop our multicultural insights practice by increasing collaboration of MEC Bravo across all agency teams ensuring that our deep understanding of multicultural audiences is weaved into client initiatives and throughout all planning processes.”
Vilma brings to MEC Bravo over 13 years of experience in creating ground-breaking strategies for Fortune 500 clients, including: Pfizer, Sony, and Frito-Lay. Her previous media experience includes roles at Havas Worldwide Advertising where she managed US/Mexico engagements.
