Media agencies face the uncertainty of a Trump 2.0 presidency and the rise of agentic AI in 2025

By Michael Bürgi

No one doubts that 2025 is going to be a fasten-your-seatbelt kind of year.

A new (but also not-so-new) president known to shake up norms, an expected deregulatory environment, but one that generally discourages pro-social initiatives and generative AI adapting and getting more powerful with each new iteration — the latest buzzword being “agentic” AI.

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Courtesy of Digiday

 

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