Media Agency Pitches Don’t Talk About Creative Data, Here’s Why They Should

By Robert Wollner

If there’s one universal truth for agencies, it’s that no client agreement is guaranteed to last forever. Sooner or later, they will face a request for proposal (RFP) that initiates the familiar dance of re-courting client favor. But as advertising trading methods and targeting approaches evolve, sticking to “how we’ve done things before” won’t be enough.

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Courtesy of The Association of National Advertisers