Every successful endeavor starts by building a strong foundation, yet millions of dollars have been invested in digital advertising without a foundation of digital media assurance, which has led to ad fraud, lack of transparency, and quality publishers competing with other websites that run ads.
We’ve partnered with The Marketoonist to produce this digital media buying guide that introduces a new assurance solution and takes a practical approach to explaining:
- Common ad fraud misconceptions
- Why it’s important to take a multi-layered solutions approach
- What a publisher audit is
- The benefits of buying audited media
- One buyer’s journey in implementing these solutions
To download report, CLICK HERE.