Media Industry Executives Optimistic & Acquisitive.

Media industry executives are optimistic about the health of their markets coming out of the economic downturn, as 82% identified “organic growth” as the primary growth driver in the next 12 to 24 months, according to the first annual Media Growth Survey from The Jordan, Edmiston Group, Inc.

Following seismic shifts over the past few years, the media and information industry is focused on growth. As the North American economy rebounds, media executives are adapting for the future. From the smallest digital start-ups to the largest global corporations, companies
are planning to launch new products and services, make acquisitions, expand market share, and enter new markets and geographic regions.

In the short term, companies of all sizes see organic growth as primary, largely through the expansion of share in existing markets. That is to be expected in a recovering economy, but organic growth takes a back seat to new product development, when viewed with a three to five year outlook.

Companies Actively Looking to Acquire

Nearly half of all respondents expect to make an acquisition in the next 12 to 24 months, with 81% of executives from the largest corporations (those with over $250 million in revenue) expecting to make an acquisition in that time.

However, large companies don’t have a monopoly on M&A; more than half of the mid-sized organizations we sampled also
plan to make an acquisition in the Key Growth Drivers

To download report CLICK on link below;
http://www.jegi.com/files/docs/Media_Growth_Trends_Report_Final.pdf>