Media Planning Bragging Rights Honors go to ………..
March 7, 2003
The HispanicAd.com and the Association of Hispanic Advertising Agencies 2002 media planning competition has ended and with the help of Gloria Constanza – The Bravo Group, Ana Crandell – del Rivero Messianu DDB, Ken Deutsch – Grupo Gallegos, Gustavo Gatell – BVK/Meka, Joe Genova – López Negrete Communications, Oswald Mendez – The Vidal Partnership we have selected the winners of this years competition.
The winners are:
Best Plan Under $1M
Agency: Tapestry
Client: Toys R Us
Product: Toys R Us
Team:
Dana Bonkowski – Group Director
Marcy Greenberger – Media planner
Cable TV
Agency: Bromley Communications
Client: Procter & Gamble
Product: Crest
Team:
Jessica Pantanini – Media Director
Toni Ellard / Carrie LaCasse – Media Planners
Chuck Nguyen -Media Buyer
Direct Response
Agency: Casanova Pendrill
Client: DirecTV
Product: DirecTV Para Todos
Team:
Michael Trujillo – Media Director
Christy Strauss – Media Planner & Buyer
Internet
Agency: Media Vest IP
Client: Terra.com
Product: Terra.com Protagonistas de la Musica
Team:
Jennifer Brady & Shelby Saville – Media Directors
Adriana Mateus – Media Planner
Lily Chakrabarty – Media Buyer
Magazines
Agency: Siboney USA
Client: Milk PEP
Product: Milk PEP
Team:
Nancy Tellet – Media Director
Carmen Monrouzeau – Media Planner
Sylvia Feliz – Media Buyer
Newspapers
Agency: Tapestry
Client: Americatel
Product: 10-10-123 Long Distance Dial Around Service
Team:
Elena Marroquin – Media Director
Jessica Bazan – Media Planner
Out Of Home
Agency: Garcia 360 / Media Rare
Client: Center For Disease Control & Prevention
Product: Youth Media Campaign ‘VERB’
Team:
Toni Bell – Media Director
Justina Schmidt & Shannon Mason – Media Planners
Lisa Gomez, Joanna Rodriguez & Jill Teska – Media Buyers
Radio
Agency: Casanova Pendrill
Client: California Lottery
Product: Super Lotto Plus
Team:
Michael Trujillo – Media Director
Norma Fernandez – Media Supervisor
Rosy Thompson – Media Buyer
TV
Agency: Conill Advertising
Client: Toyota Motor Sales
Product: Launch of 2003 Corolla & 2003 Matrix models
Team:
Karen Treydte – Executive Media Director
To view pictures from awards ceremony CLICK below:
http://www.terra.com/ahaadallas/index.html
Courtesy of Terra.com