Media Planning Bragging Rights Honors go to ………..

The HispanicAd.com and the Association of Hispanic Advertising Agencies 2002 media planning competition has ended and with the help of Gloria Constanza – The Bravo Group, Ana Crandell – del Rivero Messianu DDB, Ken Deutsch – Grupo Gallegos, Gustavo Gatell – BVK/Meka, Joe Genova – López Negrete Communications, Oswald Mendez – The Vidal Partnership we have selected the winners of this years competition.

The winners are:

Best Plan Under $1M

Agency: Tapestry
Client: Toys R Us
Product: Toys R Us
Team:
Dana Bonkowski – Group Director
Marcy Greenberger – Media planner

Cable TV

Agency: Bromley Communications
Client: Procter & Gamble
Product: Crest
Team:
Jessica Pantanini – Media Director
Toni Ellard / Carrie LaCasse – Media Planners
Chuck Nguyen -Media Buyer

Direct Response

Agency: Casanova Pendrill
Client: DirecTV
Product: DirecTV Para Todos
Team:
Michael Trujillo – Media Director
Christy Strauss – Media Planner & Buyer

Internet

Agency: Media Vest IP
Client: Terra.com
Product: Terra.com Protagonistas de la Musica
Team:
Jennifer Brady & Shelby Saville – Media Directors
Adriana Mateus – Media Planner
Lily Chakrabarty – Media Buyer

Magazines

Agency: Siboney USA
Client: Milk PEP
Product: Milk PEP
Team:
Nancy Tellet – Media Director
Carmen Monrouzeau – Media Planner
Sylvia Feliz – Media Buyer

Newspapers

Agency: Tapestry
Client: Americatel
Product: 10-10-123 Long Distance Dial Around Service
Team:
Elena Marroquin – Media Director
Jessica Bazan – Media Planner

Out Of Home

Agency: Garcia 360 / Media Rare
Client: Center For Disease Control & Prevention
Product: Youth Media Campaign ‘VERB’
Team:
Toni Bell – Media Director
Justina Schmidt & Shannon Mason – Media Planners
Lisa Gomez, Joanna Rodriguez & Jill Teska – Media Buyers

Radio

Agency: Casanova Pendrill
Client: California Lottery
Product: Super Lotto Plus
Team:
Michael Trujillo – Media Director
Norma Fernandez – Media Supervisor
Rosy Thompson – Media Buyer

TV

Agency: Conill Advertising
Client: Toyota Motor Sales
Product: Launch of 2003 Corolla & 2003 Matrix models
Team:
Karen Treydte – Executive Media Director

To view pictures from awards ceremony CLICK below:

http://www.terra.com/ahaadallas/index.html

Courtesy of Terra.com

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