Arbitron Inc. issued the following statement regarding the Media Rating Council (MRC) accreditation status of the radio ratings data produced by the Arbitron Portable People Meter (PPM) radio ratings service in 48 local markets.
Arbitron has been informed by the MRC that it has withdrawn the accreditation of the monthly AQH radio ratings data produced by the PPM service in five markets: Cleveland, Portland OR, Riverside-San Bernardino, Salt Lake City-Ogden-Provo, and Tampa-St. Petersburg-Clearwater.
Nine PPM markets remain accredited by MRC: Atlanta, Cincinnati, Houston (DMA), Kansas City, Milwaukee-Racine, Minneapolis-St. Paul, Philadelphia, Phoenix, and St. Louis.
The MRC accreditation status in the remaining PPM markets is unchanged. Those 34 markets continue to be unaccredited.
“Consistent with our long-standing priorities, we will work to retain accreditation where we have it, to regain accreditation where it was withdrawn and to achieve accreditation in our remaining PPM markets,” said Gregg Lindner, executive vice president, Service Innovation and Chief Research Officer, Arbitron Inc. “As always, we will continue our work with the MRC in order to address their concerns.”
Arbitron currently plans to have all 48 PPM markets undergo new MRC audits in 2012.