The Media Universe Moves at the Pace of Technological Change
January 14, 2016
The current state of the media universe is much like that of the cosmos, and as the force of the galaxy is contemplated much in current times, the proliferation of devices and the abundance of media choices are also pondered. The rise in technology and TV-connected devices has given consumers, marketing agencies and advertisers a vehicle for boundless choice. Nielsen is reaching new frontiers by working to total up audiences across devices and burgeoning viewing platforms. It shows how consumers are engaging with media across a spectrum of devices, comprising the Total Audience Media Universe.
The data used in this graphic is inclusive of multicultural audiences. Hispanic consumer audiences are composed of both English and Spanish speaking representative populations.
